Design Goals:
The goal of this project was create a series of posters that have AR capabilities using the Artivive app. The concept, branding, and execution were all left open to interpretation.
Process:
The concept chosen is an advertisement for a furniture distributor (akin to Ikea). The idea behind the AR integration is to generate visual interest by playing twith the medium. The dolly zoom effect allows the viewer to perceive the room as lengthening back into the wall the poster is on, and then flattening out into a near-2D verison of itself. The poster themselves have a call to action that positions them as a lifestyle brand, calling the viewer to design the space they live in themselves.
Finally the logo was designed with the three highlight colours of the poster in mind. The icon is made to be an abstract rendering of a chair that when it is deconstructed appears to be the letters ‘e’ and ‘b’. Hence, Eb Furniture.
Artivive Integration:
You can view the animations for the posters by downloading the Artivive app. For it to function properly you may need to adjust your screen brightness.